Free
Marketing analytics
Free International Webinar – 2090 Institute of Global Professionals – …
What you'll learn
How to choose meaningful metrics
How to measure the impact of your marketing efforts
How to test and optimize marketing activation
How to develop a data strategy
What are the different types of marketing measurement
How to choose the right tools
How to measure the ROI of your marketing efforts
How to create a visual map of a campaign plan for more effective measurement planning
Free
Predictive Analytics
Free International Webinar – 2055 Institute of Global Professionals – …
What you'll learn
Understand the difference between Cross sectional and Longitudinal data
Differentiate between a prediction and forecasting problem scenario and apply these concepts towards data led decision making.
Understand Parametric and Non Parametric modelling approach towards addressing the key tradeoff between Predictive accuracy and Explain- ability of models.
Use LPP towards building multiple “What if “ scenarios which are widely used in business decision making.
Conceptualize Gradient Descent Algorithm which is a key foundation for most of the widely used Machine learning algorithms to be introduced subsequently.
