bigdataanalytics Courses

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    Free

    Marketing analytics

    1 Lesson
    2 hours
    All Levels

    Free International Webinar – 2090 Institute of Global Professionals – …

    What you'll learn
    How to choose meaningful metrics
    How to measure the impact of your marketing efforts
    How to test and optimize marketing activation
    How to develop a data strategy
    What are the different types of marketing measurement
    How to choose the right tools
    How to measure the ROI of your marketing efforts
    How to create a visual map of a campaign plan for more effective measurement planning
    Free

    Predictive Analytics

    1 Lesson
    3 hours
    All Levels

    Free International Webinar – 2055 Institute of Global Professionals – …

    What you'll learn
    Understand the difference between Cross sectional and Longitudinal data
    Differentiate between a prediction and forecasting problem scenario and apply these concepts towards data led decision making.
    Understand Parametric and Non Parametric modelling approach towards addressing the key tradeoff between Predictive accuracy and Explain- ability of models.
    Use LPP towards building multiple “What if “ scenarios which are widely used in business decision making.
    Conceptualize Gradient Descent Algorithm which is a key foundation for most of the widely used Machine learning algorithms to be introduced subsequently.
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